Wednesday, October 26, 2011

Safilo New Season Eyewear Media Showings











Safilo New Season Media Showings at IVY Sunrooms

Safilo New Season Media Showings at IVY Sunrooms

Safilo New Season Media Showings at IVY Sunrooms

Yesterday I was invited to view the latest eyewear collections from Armani Exchange, BOSS- Hugo Boss,
Boss Orange, Carrera, Dior, Emporio Armani, Gucci, Marc Jacobs and Marc by Marc Jacobs.

It was interesting to see what is coming out in the market. The shapes and styles that caught my eye were
non conventional, which took me by surprise as it's not the type of sunnies I would go for. I was drawn purely by the design.
The sunglasses I found most impressive were from Marc by Marc Jacobs: red circular tortoise shell,
which reminded me of bitten apples. Emporio Armani: thick circular frames with a sort of beige/brown
stripe through the dark brown body. Emporio Armani: cat eye like velvet sunglasses, yes velvet, I thought that was quite different to the normal plastic or metal body. Emporio Armani: multi coloured sunglasses, the shape was amazing, circular like Mickey Mouse ears, transparent and space age like. Dior: retro circular sunglasses that remind me of ginger bread men eyes. Hugo Boss: retro cat eye frames and vintage circlular thick framed glasses.

I find it amazing how luxury brands influence the mass market chain stores, this was evident  later in the day when I went into Sportsgirl and saw pretty much a replica of Hugo Boss' circular thick framed glasses.

I'd like to thank Skye of Trish Nicol Agency for the invitation, as well as Thomas and Mel of Safilo, it was
lovely meeting you!

All images shot by me.

1 comment:


The boss's leopard sunny are soo classy :D

Please hand them over here hehe :D